#Mission impossible 5 bmw movie#
prior to filming.) BMW’s support staff disabled the numerous stability and safety devices on the M3s driven by Cruise so the cars could perform four-wheel drifts and other stunts.įor all the BMWs seen racing - and crashing - throughout the movie (the operatives of the villainous Syndicate pointedly drive Land Rovers and other non-BMW iron) the movie shies away from gratuitous plugs. (Cruise, an experienced racing driver, trained with Eastwood on tracks in the U.K. The footage is intercut into BMW’s “Your Mission” television spots.Ĭruise, featured prominently in the ads, prefers to perform his own stunts - he was strapped to the fuselage of an Airbu s A-400 taking off in the film’s now-famous opening sequence - and was behind the wheel of the M3 and S 1000R motorcycle during a chase sequence with co-star Rebecca Ferguson, according to Rogue Nation stunt coordinator Wade Eastwood. Tom Cruise pilots the M3 in a chase sequence during which the car is driven backwards at high speed and launches off a staircase.
#Mission impossible 5 bmw series#
In Rogue Nation, BMW’s new 7 Series sedan is seen picking through the streets of Vienna. 1 at the North American box office, BMW fended off Mercedes and for the first time became the best-selling luxury brand in the U.S. In December 2011, with Ghost Protocol in wide release and No. Stables brokered the partnerships between Paramount and Audi when the studio handled the Marvel franchise, and says that carmakers have since come to comprehend “the importance of associating with the pop culture moment, when these Marvel and Mission: Impossible and Transformer movies come out and you can find a creative way to ride the pony with a big movie.”īMW’s association with the M:I franchise may have had tangible results beyond public awareness. “A car company’s assets very well might put us in places where money can’t buy exposure: in dealerships, social media channels, special events.” “We have a very simple agenda - we want to promote the movie in every way we can,” Stables tells The Hollywood Reporter.
BMW was the exclusive sponsor of the film’s premiere in Vienna last week. It’s the second time BMW has served as the franchise’s exclusive automotive marketing partner - the German carmaker provided cars and technical support for Ghost Protocol, the previous installment in the series.īMW’s partnership with Mission: Impossible‘s filmmakers involves not only supplying the cars and technical support to modify them for stunt work, but a worldwide co-branded “Mission to Drive” marketing campaign including television, radio and digital spots. In Mission: Impossible - Rogue Nation, a brace of BMW sedans, SUVs and motorcycles chase, crash and fly through the air at key moments throughout the $150 million movie.
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